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Nearly three-quarters of Aussie brokers are using centralised support, with stores settling 1.75 times more company-generated loans, according to Lendi Group.
Fintech and aggregation company Lendi Group – the parent company of major brokerage Aussie – has revealed that the majority of Aussie brokers are now using the group’s centralised support offerings, Grow and Plus, which were launched in 2023.
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The Grow model is a centralised support framework designed to maximise top-of-funnel growth. It leverages Associates to qualify leads, book appointments, and proactively engage with re-engaged customers, driving more appointments and ensuring a consistent flow of new opportunities.
The Plus model combines the efforts of the Associates channel with the Client Solutions team – a centralised unit responsible for managing loan packaging, ApplyOnline (AOL) lender lodgements, and lender follow-ups.
According to Lendi Group, this integrated approach ensures seamless customer support, streamlined processing, and more time back for brokers.
It said that the supported models leverage technology, marketing expertise, and centralised services to deliver growth for its national broker network.
According to Brad Cramb, chief distribution officer at Lendi Group, nearly three-quarters of Aussie brokers have transitioned to the supported model.
He noted that 125 retail stores were using GROW/PLUS (with more moving to it in early 2025) and that those leveraging the GROW/PLUS supported models were delivering 1.75 times more company-generated loan settlements compared to their previous model.
The early adopters were also seeing increased revenue, Cramb said, with company-generated revenue up 113 per cent against target revenue (in aggregate).
The CDO said: “While adoption is encouraging, the question we have to answer is ‘is it working?’ and our data shows a resounding yes. We’re seeing consistent, scalable growth in key areas: more customers, more settlements, and more efficiency for brokers and stores.”
The group found that brokers using the support model were particularly positive about the centralised administrative support team, Client Solutions, with this team having an 89 NPS score from 8,074 surveys.
“We're proud of the results so far, but we're not stopping here. There's more we can do to empower stores and individuals to fully leverage the supported model,” Cramb said.
“Real-time, constructive feedback from our network continues to drive enhancements and optimisations, and we deeply value that input,” he added.
Some brokers, including Barbara O’Shea, Aussie Queanbeyan Franchisee, have reportedly halved their processing times and seen fewer requests for more information, thereby seeing loans approved more quickly.
O'Shea said: “This time of year, is usually chaotic, but the back office has been so steady that I actually checked in with others to see if it was just us. But when I looked at our numbers, I realised we are doing more business than this time last year, but without the usual back-office madness.”
Cramb concluded: “These initiatives allow us to engage customers before they even reach the broker stage, creating a seamless pipeline from inquiry to settlement – and there is so much more to come in 2025.”
[Related: Lendi Group announces swathe of personnel changes]
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