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The brokerage brand has launched a new consumer competition as part of its continued evolution beyond a linear broking business.
Aussie has announced the launch of a new consumer competition, as the major broking brand continues to evolve into a platform that “supports Australians across the whole property journey”.
Launched on Monday (7 April), Aussie’s Door to More campaign offers consumers the chance to win a grand prize of $200,000 by completing one or more of the following actions:
- Creating an account in the Aussie app.
- Booking and attending a home loan appointment with an Aussie broker.
- Booking a consultation with an Aussie Homes Buyer’s Agent.
- Submitting a home loan application or engaging a buyer’s agent services.
Over 12 weeks, the broking brand will also offer weekly cash prizes of $10,000, contributing to a total prize pool of $320,000.
The Door to More campaign – described as the brand’s biggest-ever competition – will be promoted across OOH, digital and in-store, as well as integration with the Ricki-Lee, Tim and Joel program on the NOVA radio network.
Emily Lonsdale, Lendi Group general manager of growth, said the brokerage brand wanted to provide a prize that could help someone take a meaningful step forward.
“We wanted to offer something genuinely meaningful – not just a giveaway, but something that could help someone take a real step forward,” Lonsdale said.
“Whether it helps fund a deposit, pay down a mortgage, or finish that long-delayed renovation, the opportunity to win $200,000 or $10,000 could make a real difference.”
Lonsdale also noted the participation of Aussie Buyer’s Agents – a big part of the transition beyond being a linear broking business.
“Working alongside brokers they use expert negotiation skills, advanced data and access to more than 11 million properties – including exclusive off-market and pre-market deals – to help people buy smarter, faster and save more,” Lonsdale said.
Find, buy, and own
This competition is the latest part of a push from Lendi Group – the parent company behind Aussie and Lendi – to position Aussie as a platform that helps Australians ‘Find, Buy and Own’ property.
Earlier this month, Lendi Group also said that Aussie will be participating as the major sponsor of a reality TV show House Hunters, which is coming to Australia later this year.
As part of the new approach, Aussie and Lendi will continue to coexist, with Lendi acting as a nimble digital brokerage that can rapidly develop and test new technologies and customer experiences, with successful innovations then transferred to the main Aussie brand once perfected.
Speaking to The Adviser, Sebastian Watkins, co-founder and chief operating officer of Lendi Group, said: “When we bought Aussie, we were attracted to a couple of really interesting things in Aussie. First of all, the amazing brokers and the vast distribution network (including the retail stores), and an incredible brand with a 30-year history and heritage and incredible brand recall. It’s one of the most trusted brands and financial services.
“Those were a really core component to what attracted us to buying at Aussie in the first place. And so, from day one, it had always been part of the plan to ensure that that was our hero brand.
“But there were a number of things that we needed to do before we could make that move: we needed to migrate all the brokers across to our technology; there was a whole bunch of new services we wanted to roll out; and there was a bunch of new infrastructure.
“Over the past two and half years, we’ve laid down the technology, the support structure, new sales structures, and we’re now at the point where we’re ready to do that [make Aussie the primary brand].”
[Related: House Hunters Australia TV show to feature Aussie brokers]
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