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Broker market share to grow

by Staff Reporter8 minute read
The Adviser

Jessica Darnbrough

Mortgage brokers should have no problems growing their market share in the future.

Speaking to The Adviser, 1300 Home Loans chief executive John Kolenda said increased competition between lenders would make the broker proposition more enticing to borrowers.

“Borrowers want the best loan for their needs, but with so many products and growing competition between lenders, the whole home loan process can be very confusing,” he said.

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This is where brokers come in.

Mr Kolenda said brokers are in the perfect position to nurture consumers and guide them throughout their entire financial life.

“It is for this reason I expect to see more market share taken by brokers over the next four to five years,” he said.

And Mr Kolenda isn’t alone in his thinking.

Fujitsu industry group director Martin North said he expects brokers to grow their market share to 45 per cent by 2013.

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