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ISCOVER
Staff Reporter
Brokers are seeing benefit in ‘touching base’ with their clients on a regular basis, according to new data.
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Powerport, a newsletter service for the mortgage and finance industry, has seen an unprecedented upswing in demand, with the service now sending more than 1.5 million emails each year to consumers.
“We have seen unprecedented growth in the past few months from mortgage brokers seeing the need to connect with their clients more often,” Powerport operations manager Matt Mitchener said.
“Brokers find setting up and running a continuous marketing program in-house an expensive and time-consuming exercise,” he says.
Powerport looks after more than 250 mortgage and finance broking businesses, including a major industry association and an Australian bank.
“Finding the right people, training them properly and ensuring the newsletters are dynamic, relevant and impressive, takes time, effort and money. Powerport takes the hassle out of marketing,” he said.
Powerport issues emails and print newsletters for clients – customised to their requirements - it also distributes RBA cash rate bulletin alerts to clients (with a summary about the decision), and sends Christmas and birthday e-cards.
“These steps ensure your name and face are remembered and kept at the top of clients’ minds,” Mr Mitchener said.
Most importantly, staying in touch with clients can help a broker protect their trail as their client is more likely to contact their broker if circumstances change.
