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Over half of brokers now use social media in their business, according to a new The Adviser report.
Out of more than 200 brokers surveyed, 60 per cent said they use social media as a networking and marketing tool.
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“Social media has seen some phenomenal growth,” Aussie’s head of digital Alex Crompton told The Adviser.
“Australians use social media in terms of hours per week more than any other country in the world.”
Facebook is the most popular social media channel used by brokers at 66 per cent, followed by LinkedIn at 62 per cent and Twitter at 24 per cent.
But while the survey found brokers interacted with clients more than any other group, only 23 per cent said social media had directly impacted their bottom line.
The quality of content posted on social media pages is the key to its success, Mr Crompton said.
“The reality is the more brokers put into social media, the more they get out of it.”
One broker bucking the trend is Loan Market’s Sandra Crossland, who managed to write $2.9 million in loans through social media site LinkedIn.
“Anybody, whether it is a mortgage broker or anybody else, who doesn’t harness the power of social media is going to be left behind,” she said.
