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James Mitchell
Liberty Network Services, the new retail distribution channel of Liberty Financial, is expected to champion the broker proposition when it is officially launched later this year.
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Speaking to The Adviser, Liberty Network Services managing director Brendan O’Donnell said Liberty’s new distribution channel would increase competition and promote an increase in broker market share.
“With broker market share currently sitting at 41 per cent we firmly believe that together the industry can grow this to 50 per cent,” Mr O’Donnell said.
“Brokers have always been and will continue to be absolutely invaluable to Liberty,” he said.
“They are a cornerstone of the mortgage industry and play a critical role in providing consumers with choice, education and support in what is a daunting purchase for most consumers.”
Liberty Network Services will launch officially in September.
The retail channel will allow Liberty advisers to open their own Liberty store if they wish, with full support provided by Liberty Financial.
