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Jessica Darnbrough
Brokers are seeing significant benefits in selling their aggregator’s white label products.
Speaking to The Adviser, Smartline’s Chris Acret said brokers understand that by selling white label products, they have greater control over their clients, thus making them stickier over the long term.
“The broker has more control, not only through the process, but post settlement as well. If the client wants to change something on their loan, rather than having to deal with a call centre, they can call their broker who can sort out any problems for them – and that really is a positive from everyone’s point of view,” Mr Acret said.
Smartline recently launched its own white label product to great success.
Mr Acret said while the company’s suite of products would never rival the majors, it is good to be able to offer an alternative that boasts excellent turnaround times.
“With our white label offering, we can control the servicing times, which is another benefit to brokers and their clients.”
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