Login
ISCOVER
Jessica Darnbrough
Brokers shouldn’t spend their time targeting one particular market sector but rather one local area, one industry stakeholder has claimed.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
Speaking to The Adviser, In Touch chief executive Paul Ryan said if brokers want to generate business opportunities, they should look in their own backyard.
“At the end of the day, if brokers want to excel, then they need to target their own centres of influence,” Mr Ryan said.
“People love dealing with people they know, so it essential for brokers to get out there in their local community and create a name for themselves.”
Mr Ryan said brokers should create referral relationships with locally based to real estate agents, financial planners and other industry professionals.
In addition, he said it would be prudent for brokers to target schools, sports clubs and community events.
“Brokers need to pick things they are generally interested in,” he said.
“There is no use supporting a club if they never watch the sport. If they get involved in something that they are truly passionate about, they will reap the rewards.”
