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Jessica Darnbrough
Connective has strengthened its broker proposition with the launch of a new direct marketing platform.
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The campaign, aptly named My Marketing, was launched at the aggregator’s annual conference on the Gold Coast yesterday and is an automatic marketing tool that helps brokers touch base with their clients on a regular basis.
“Brokers can pick from one of three My Marketing package options: Bronze, Silver or Gold,” Connective’s marketing manager Jessica de Araugo said.
The Bronze package is the most basic package on offer and allows brokers to communicate with their prospects on a monthly basis.
As part of the package, Connective will send monthly commentary on the RBA’s rate decision as well as personalised client birthday messages on behalf of the broker.
“Both the RBA commentary and text message will appear as though they came from the broker and include the broker’s contact details as well as a call to action,” Ms de Araugo said.
The Silver and Gold packages include RBA commentary, birthday text messages as well as monthly personalised e-newsletters with industry specific articles plus book and wine reviews.
“The articles are written by Sterling Publishing, which publishes The Adviser, so brokers can be assured the content is of the highest quality,” Ms de Araugo said.
Speaking to The Adviser, Connective principal Mark Haron said the marketing campaign would help ease a broker’s work load.
“Any task a broker can outsource is a good thing, because it frees them up to write more business,” he said.
“They can be assured that the content we send to their clients is highly engaging and useful. I think we will start to see more brokers outsourcing in the future as they look to concentrate on writing loans.
“My Marketing is just one of the many initiatives we are launching at Connective to help our brokers grow their business.”
