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ISCOVER
Staff Reporter
ING DIRECT is in the process of increasing its broker distribution team, creating office-based sales roles with a relationship focus to complement the on-the-ground work carried out by its business development managers.
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"We are excited about expanding the team, bringing new talent and ideas to the table who will share our commitment to service, especially as we head into a new year," ING DIRECT's head of broker distribution Mark Woolnough said.
"The approach we take to build and maintain our relationships with brokers is paramount. These changes will give brokers face to face support as well as an immediate and highly skilled desk-based contact point.
"By engaging brokers for feedback on their end-to-end experience with us and gaining a better understanding of their business, our brokers have highlighted the areas of service they value most. As a result, we have adapted our team accordingly.
"I'm confident this new approach is going to make huge inroads for ING DIRECT in the coming 12-18 months. The increase in resources and bolstering of the sales team will achieve a vastly improved service proposition for our broker network, and ultimately improve the experience of their customers.
This isn't the first thing ING DIRECT has done this year to improve its broker proposition.
Over the last 12 months, the lender has given its brokers direct access to credit assessors and given its BDMs iPads to input practical broker data.
Mr Woolnough said further details about the appointments would be revealed before the end of the year.
