Login
ISCOVER
The ability to generate leads could be a major draw card for aggregation groups that are looking to attract brokers to their ranks according to a recent straw poll.
According to The Adviser's lates online poll, 41.7 per cent said they would switch aggregation partners for a greater number of leads, while 32.1 per cent said they would consider changing for better technology.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
Just over 15 per cent said they would switch for greater business building support and 10.7 per cent said they were looking for support with compliance.
On the Dot Communications’ John Brennan is one broker who was looking for an aggregation partner that could provide him with a steady stream of leads.
The broker switched to Finsure in November 2011 after an extensive review of his business.
“I found aggregators are playing a bigger part in what we do. I just wanted to find if there was anyone out there who could do it a little bit better than what I currently had it,” he said.
Mr Brennan said Finsure gave him the flexibility of accepting leads when he needed them.
“If I find that if there’s a bit of a lull in my business, I can go onto leads for a while. It just gives me a little more confidence going into the New Year,” he says.
Plan chief executive Trevor Scott said he too wasn’t surprised to see provision of leads as the number one reason for switching aggregators.
“Ultimately every broker is looking for a partner that can help ensure that they can achieve the greatest possible success in their business in relation to their goals, capabilities and limitation,” he told The Adviser.
“Aggregators must continually innovate – to listen to members, expand their offering, keep in touch with the market, and continually enhance their offering before the market demands it.
“That’s the basis our business, and our success is evident in our strong member retention. One example of this in action is our strong diversified member offering that enhances their ability to serve the needs of customers, no matter their requirements. As well as a solid pedigree in residential lending, and a deep lender panel, our members can also grow their business through commercial lending – with a lender panel and servicing structure to support their expansion into this sector, including our business equipment referral program.”
