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ANZ will expand its premium service to brokers that provide the bank with the highest quality business.
Speaking to The Adviser at the Australian Lending Awards, ANZ’s Brad Gravell said all lenders segmented their brokers to one degree or another and this was something that ANZ would be developing over the coming months.
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“We run a premium broker proposition for the brokers that provide us with high volumes," he said.
“We are expanding this program over the coming year and looking to get more brokers on board so that they too can enjoy superior service including faster turnaround times and better credit support."
Mr Gravell’s comments come at a time when lenders are clarifying their stance around the segmentation of brokers.
NAB Broker’s recent announcement that Homeside would abandon its tiered star rating system has prompted other lenders to reinforce their position on this strategy.
Westpac and CBA remain firmly committed to the tiered service approach, with both lenders categorically stating that segmentation is firmly at the heart of their broker proposition.
Earlier this month Westpac unveiled plans to launch a new Platinum tier for elite writers, offering a host of privileges for the brokers that deliver the best quality business to the bank.
