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ISCOVER
Staff Reporter
In a bid to enhance the broker profession to consumers, the Mortgage and Finance Association has launched its first social media campaign.
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As part of the campaign, borrowers will be directed to the website www.essentialsofborrowing.com.au where they can search for a mortgage or business broker.
The campaign will be promoted on Facebook (www.facebook.com/mfaaessentials), the MFAA (www.mfaa.com.au); and Essentials of Borrowing www.essentialsofborrowing.com.au websites.
The objective of the campaign is to build further on the MFAA approved broker advertising and online campaigns of past years.
The campaign is based on the sacrifices people make when seeking to fulfil their dream of owning a home. The competition, with a $1,500 cash prize for one lucky entrant who reveals what they're missing out on while saving for a loan, will run from March 6 to April 16.
The MFAA is encouraging its accredited members to become ambassadors for the competition and encourage their existing and potential clients to enter the competition and visit the website.
MFAA chief executive Phil Naylor said the campaign would provide brokers with another client touch-point and give them something different to talk about.
"It's an opportunity to tell their clients about their accreditation and professional standing as well," he said.
"The members can provide useful information and loans for first time or existing borrowers through the campaign, leveraging the growing popularity of social media. We are encouraging consumers to enter the competition and visit www.essentialsofborrowing.com.au, not only for the chance to win the prize but also to gain great saving tips and answers to common questions about mortgages. Consumers can also do a search on the website to find a list of MFAA approved brokers in their local area."
The campaign is based on research by the MFAA showing the top three sacrifices both men and women make are reducing home costs (54.2 per cent); eating or going out less often (51.9 per cent) and taking lunch to work (50.5 per cent). Buying food in bulk or on special (49 per cent) and taking cheaper holidays (41.5 per cent) make up the top five sacrifices people make when they are saving for a deposit.
