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Jessica Darnbrough
Less than one month into Loan Market Group’s year long national television advertising campaign, the brokerage is already starting to see an increase in business.
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Two weeks ago, the brokerage launched a new television advertising campaign that featured its brokers.
The TV commercial has been aired during the Seven Network’s high rating 6pm news bulletin on Sunday night.
“The launch of our first national television commercials marks a significant new chapter for Loan Market and is a reflection of our confidence in the industry” Loan Market Group's executive chairman Sam White said.
“Loan Market is not unique in putting brokers at the centre of their advertising. What is unique is that our commitment to broker partnerships goes much deeper than just putting them at the centre of our advertising – it is just the tip of the iceberg for our Loan Market brand.
“Loan Market’s brand building is centered on our brokers. It is all about the partnership between Loan Market and our brokers in fighting for a better deal for customers.”
And it seems Loan Market’s decision to highlight its brokers in its national advertising campaign is already paying dividends, with the brokerage reporting a “significant” increase in web traffic.
“Like all new advertising campaigns, it takes time for the campaign to generate the number we expect, however, we have already seen an increase in our website traffic and as the campaign turns one month old in July, we expect more new consumers to start to identify with the brand and engage a Loan Market broker,” a spokesperson for the company told The Adviser.
“However, for our existing customers, the recognition was there instantly and we've had a large number of brokers report unprompted contact with customers who saw the ad.”
