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ISCOVER
Staff Reporter
The country’s best performing real estate agents have been ranked and revealed in The Adviser's sister publication Real Estate Business' Top 100 Agents report.
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The inaugural ranking, partnered by Aussie and RP Data, rated agents across a range of 2011 calendar year criteria including sales volumes, sales numbers and average sale prices.
McGrath Estate Agents Mid North Shore’s Peter Chauncy topped the prestigious ranking, with 79 property sales to his name worth an impressive $88 million.
The McGrath Estate Agents network performed strongly across the report with four McGrath agents making it into the top 10 and 10 McGrath agents making the definitive list in total.
But it was the industry’s largest network, Ray White, with 700 offices nationally, that dominated the list, scoring 17 of the Top 100 spots.
On a state by state basis New South Wales agents dominated the report, with 47 of the report’s elite agents all operating in New South Wales markets.
At a time when many real estate agents are battling tough market conditions, there is great merit in understanding what top performers are doing within their businesses, according to Real Estate Business group publisher Alex Whitlock.
“The Real Estate Business Top 100 Agents ranking helps us to better understand what the best agents are doing to position themselves at the forefront of their industry.
“This groundbreaking report not only shines the spotlight on the most effective and productive sales agents in the country, it also reveals the key characteristics, attitudes and business practices that place these agents ahead of the rest.
“Anyone can prosper in a boom market, but when a challenging market takes hold, only those with the right business acumen can really excel.”
The inaugural Top 100 Agents ranking attracted submissions from more than 400 agents across Australia, an outstanding response, according to Mr Whitlock.
“The Top 100 Agents ranking required a substantial amount of business data, so it was great to see so many agents getting involved,” he said.
“The goal of our unique ranking was to look beyond just sales figures and provide a true snapshot of success and the feedback from the industry on our fresh approach has been very positive indeed.”
Data collected for the Top 100 Agents included sales numbers, sales volumes, years in the industry and listing numbers, among other information, with research partner RP Data independently verifying the sales data provided by every agent.
In isolated instances, where RP Data did not have sufficient data to verify an agent’s submission, figures were verified by a senior member of the franchise group or network.
