Staff reporter
The MFAA has released a new social media policy for is 11,000 members.
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Speaking about the new policy, MFAA chief executive Phil Naylor said it would show brokers how to conduct themselves in an appropriate manner online.
"While social media is a very powerful selling and communication tool, the MFAA is keen to protect and warn our members that the use of this media leaves a permanent record that can damage our members and the industry," Mr Naylor said.
The policy covers direct or indirect comments by members who should "act professionally, honestly, respect privacy, display restraint and uphold the reputation and integrity of the mortgage and finance industry".
The MFAA developed the new social media policy over several months with the help of Gadens Lawyers.