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Majority of brokers reject fee for advice

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The Adviser

Jessica Darnbrough

While a third of brokers believe that the future lies in charging the client a fee, the majority remain steadfastly against asking the borrower to pay for advice.

According to a recent straw poll conducted by The Adviser, almost 60 per cent of brokers say the future of broking does not lie in ‘fee for advice’.

Just 32.6 per cent said the future of broking does lie in fee for advice, suggesting that brokers who do choose to charge a fee will remain the exception rather than the rule.

 
 

In response to recent story on The Adviser's website last week, one broker said while he would love to charge a fee for advice, the market is “nowhere near mature enough to accept that”.

“Brokers who charge and think those who do not are simply order takers are way off the mark,” he said.

“Whilst there are brokers giving quality service and advice for free, charging for service will always be an uphill battle. Unlike Refund-type brokers, not charging a client is a model that is currently working, so don't hold your breath thinking that fee for service is something near.”

Similarly, a broker named Gordon believes brokers are paid “well enough”.

“We earn good upfront commissions, and after some time, our trail is second to none compared to any other industry,” he said. “Few businesses have the income we do. Once we charge a fee we are uncompetitive. Banks will exploit this.”

Despite the stance of some brokers there is clearly support for placing a value of the services a broker delivers to the client.

Adelaide Bank’s Damian Percy recently said there is a place for fee for advice and he believes consumers would be willing to pay a fee in certain circumstances.

“I do see merit in fee for advice,” Mr Percy told The Adviser. “I think consumers realise when their home loan needs are difficult and, in those circumstances, they would be willing to pay a fee.”

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Comments (12)

  • <p>Ausseiegreg, work it out and measure apples with apples. Banks DO NOT provide CHOICE. Mortgage brokers provide CHOICE. By providing different choices we can save people money and provide flexibility when the ONE CHOICE BANK has only one credit policy. This is called value. Value is directly related to the person providing the CHOICES.&lt;br /&gt;If you do not think you provide any value to the person then you cannot charge a fee.....your worthless!</p>
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  • <p>Nothing of real value comes for free.&lt;br /&gt;&lt;br /&gt;Many above talk about going to a major for free advice. This is ridiculous as lenders don't offer you any advice, they simply fill in the application form for one of their products, that it. If you think your service is a clear substitute for a bank loan I would suggest you should seriously consider your future career, or go and work for a transactional business like a bank?&lt;br /&gt;&lt;br /&gt;A fee for advice is the way of the future and will actually lead to a much stronger, more professional advisers that add real value to clients financial lives. By the way thats what I believe many brokers provide today!!</p>
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  • <p>AussieG: People have the choice now to use a lower-cost conveyancer, yet many still choose to use their (higher-cost) solicitor. There will always be a supply of customers willing to pay more for a premium service (real or perceived).&lt;br /&gt;&lt;br /&gt;Clearly there will be a portion of the population that doesn't truly appreciate that commissions end up costing them just the same as a fee. Fee for advice won't work well for this portion of the market.&lt;br /&gt;&lt;br /&gt;But you need to ask the question whether these people should (a) be made to realise they are indeed paying, (b) whether a business model based on charging people without them fully appreciating it, is sustainable in the long run?&lt;br /&gt;&lt;br /&gt;If someone can't get their head around the benefits of paying a fee for advice, then they probably shouldn't be taking out a mortgage in the first place. One of the side benefits of fee for advice is that it would help protect the financially incompetent from a mortgage they shouldn't have.</p>
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  • <p>It's a difficult one, do we charge a fee for service and run the risk of losing lender commissions or do we carry on as "normal". I've started charging a "commitment fee" for first time clients. Two experiences earlier this year prompted this decision. One blood sucker gathered as much information (that I freely offered) on loan types, structures etc and took me up on my offer to provide background property information (RPData) on prospective purchases on no less than 5 properties. When they did find a property they emailed thanking me for all my help and advice only to advise they had decided to go direct to the lender. This prompted me to change the way I go about my business, admittedly not everyone I see accepts the "value proposition" I put to them and engages my services.</p>
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  • <p>Many clients are willing to pay a fee for good advice, but the question is, just how much are they willing to pay when they know the local branch will give the same loan for free? Do those who charge a fee earn more in fees than they do in commissions?&lt;br /&gt;&lt;br /&gt;I'm aware of one broker who does charge a substantial fee for his services. His point of difference is that he refunds the commissions (upfront &amp; trail) to the client. Without those commissions to refund, he has no platform from which to charge such high fees.</p>
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  • <p>And we know "Gordon" is a broker how? I have it on good advice he works in third party remuneration modeling for Westpac ...</p>
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  • <p>Sooner or later consumers have to realise that an offering for free has its shortcomings. My view is the commission model is flawed and not viable given the 2 year clawback provisions, additional compliance requirements under NCCP, not to mention the ever increasing PI Cover premiums. Our firm is charging a fee for service, sure perhaps we are missing out on some opportunities, but having spent time with a broker last week who was bemoaning a $12,000 clawback, I wonder whether those loans would have run off the book so quickly if the borrowers' paid a broker fee at time of applicaiton. Maybe they would have gone direct to a bank, and in hindsight my colleage was now wishing they had. Fee for service is the future for those who wish to own and retain a successful business.</p>
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  • <p>I agree with the last broker. If you don't feel you can charge a fee then do you believe in the service you are providing???? We are professionals and offer professional advice which deserves to remunerated for and the banks do not pay well. If you work out the costing of how long it takes to write a loan from start to finish then you would realise that your profit margin is extremely small. Most small businesses go belly up as they do not realise the real cost it takes to stay up and running.</p>
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  • <p>Yes, but how much will the client be willing to pay for the advice? That is the question. Too much and they'll head to their nearest major for some free advice.</p>
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  • <p>This old record just keeps spinning around and around.&lt;br /&gt;There is no way any business can charge when there are free alternatives all over the place.&lt;br /&gt;For example if the banks offered free conveyance - do you think people would use their own solicitor.</p>
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