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Bank set to enhance broker proposition

by Staff Reporter8 minute read
The Adviser

Jessica Darnbrough

The Commonwealth Bank of Australia has hinted it will be making some changes to its broker proposition in the New Year in a bid to make the bank the lender of choice for the third party distribution channel.

Speaking to The Adviser at the Australian Lending Awards’ panel interviews in Sydney last week, CBA’s executive general manager, third party and mobile banking, Kathy Cummings said the bank had plans to enhance its broker proposition over the coming 12 months.

“We will be making some excellent product enhancements over the coming months, including the launch of our long-awaited transactional offset account,” Ms Cummings said.

“We listen to our brokers and we respond to what we hear. We know they want a transactional offset account and we will provide them with that. In addition, we will launch a better valuation process for our brokers.”

Ms Cummings said the lender was determined to enhance its service proposition and broker platforms to ensure that dealing with CBA is an “easy process”.

“We are very passionate about the industry,” she said. “We want our brokers’ customers to have a good day every time they deal with their broker and we want our brokers to have a good day every time they deal with CBA.”

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