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ISCOVER
Staff Reporter
In a bid to reinforce its branding to consumers, Mortgage Choice has launched a new website.
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According to a company statement, the new website enables existing and potential customers to research and submit enquiries for home, personal, business, commercial and vehicle loans, along with risk and general insurances.
The website has been optimised for speed and functionality, Mortgage Choice said. However, key to its success will be the mobile capabilities that allow visitors to access the site on any device, at any time.
Mortgage Choice's head of marketing, Danna Brown, said the company was thrilled to announce the launch of its new site, which aims to significantly increase its online lead conversion by providing visitors and its broker network with a new user experience.
“With over 20 per cent of all Mortgage Choice website visitors arriving from mobile devices, it was imperative that the new design delivered a functional, fast and intuitive interface,” she said.
“The layout of the website guides customers through the home loan journey and channels them to follow a natural path that is focused on their current financial goal.
“The website imagery elicits emotive responses from visitors that encourage them to hone in on their dream rather than the transaction.”
The broker CMS has been created with the company’s franchisees in mind. The ease of use ensures that they can continue to focus on driving their business by keeping their local pages' website content relevant and up to date.
“With an increase in functionality, the website enables brokers to optimise their online presence and promote their local expertise. The new broker local pages include directional maps that enable consumers to pinpoint their broker’s business location,” Ms Brown said.
“We are also excited to offer our brokers the capacity to blog and add multimedia files, which increases engagement between the user and the website.
“The combination of the new website’s design, increased features and functionality will assist in maximising our lead conversion and search engine optimisation capabilities.”
