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ISCOVER
Staff Reporter
Aussie Home Loans has stepped up its national marketing campaign just in time for the Reserve Bank’s first board meeting for 2013.
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Yesterday, Aussie launched its ‘5 questions in 5 minutes’ campaign, which encourages borrowers to take five minutes to answer five questions after which a broker will be able to tell them if there is a better home loan deal out there for them or if they qualify for a mortgage.
Speaking about the campaign, Aussie’s general manager of marketing Stuart Tucker said the five questions are not pre-determined and vary according to each customer’s particular circumstances.
“Questions could be generic about people’s satisfaction with their current lender, to more specific questions about variable versus fixed rates,” he said.
“Aussie has always positioned itself as a consumer champion unafraid to challenge the major lenders, and this new promotion does not shy away from that position.”
The new ‘5 in 5’ campaign will be promoted via TV advertising, online, outdoor and direct mail and will run throughout February.
