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ISCOVER
Staff Reporter
More than 75 per cent of brokers are planning to increase their level of engagement with the various social media platforms, new research has revealed.
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Last month, NAB Broker ran a series of Partner Forum events around the country, with a focus on how brokers can engage with social media in a useful fashion.
Partnering with Stephen O’Farrell from digital marketing agency The Royals, NAB Broker’s Partner Forums gave brokers practical tips on how brokers can use digital and social platforms for both lead acquisition and customer relationship management.
Following the forums, over three quarters of all attendees said they would increase their use of social media, with the most popular platforms being Facebook (79.5 per cent) and LinkedIn (78.6 per cent), followed by Twitter (57.7 per cent) and blogs (52.5 per cent).
Frank Chillura of Clearlight Financial Solutions said it made business sense for brokers to be online.
“If consumers are spending 30 hours a week on the internet, we need to be there and do whatever we possibly can to get our website rankings upwards,” he said.
NAB Broker’s general manager distribution John Flavell said the bank was pleased it could provide brokers with practical business information.
“Brokers know their customers are online; however, the ability to apply digital marketing to their business can be overwhelming and brokers are challenged by the choices and mediums in the digital landscape. We hope our forum provided practical advice to help them feel more comfortable about dipping their toes into the water,” Mr Flavell said.
