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Jessica Darnbrough
Real estate agents are fast becoming a broker’s best source of business, as more brokerages look to join hands with the various real estate networks.
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Speaking to The Adviser, Shore Financial’s Alex Nochar said it made good business sense for his brokerage to partner with the right network.
“Teaming up with a reputable estate agency is a great way to generate business leads,” he said.
Earlier this month, Shore Financial announced it had formed a strategic alliance with real estate agency Richardson & Wrench.
“From an agent’s perspective, it is good for them to be dealing with qualified buyers – people who they know are in a position to buy,” he said.
“From our perspective, clients who come to us from a real estate agent are obviously keen to purchase a home sooner rather than later, offering us a warm and strong lead.”
Shore Financial isn't the only one to see benefit in teaming up with a real estate agency.
Today, Ballast announced it had formed a strategic alliance with Go Gecko real estate.
Under the terms of the agreement, the aggregator will provide potential buyers with access to a variety of financial services.
Century 21’s chairman Charles Tarbey told The Adviser earlier this year that the relationships between real estate agents and mortgage brokers are becoming increasingly important in the current market.
According to Mr Tarbey, brokers who want to source new business in a tough market need to be liaising with a potential home buyer's “first contact”.
“If you walk into a corner store looking for baked beans but find there is none on the shelf, you don’t place an order with the cashier. When people are buying a home, it is an emotional time for them, they will change and make up their minds quickly. If they can access someone straight away to check their credit and write their loan, it will give them the opportunity to proceed with the purchase straight away and that is very powerful for the agent, borrower and broker,” Mr Tarbey said.
