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ISCOVER
Staff Reporter
Mortgage Choice has bolstered its executive team, nabbing an industry stalwart from competitor Aussie Home Loans.
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Yesterday, Mortgage Choice announced it had appointed Melissa McCarney to the role of general manager of group marketing.
Prior to joining the 20-year old franchisor, Ms McCarney held a number of senior positions within Aussie Home Loans including the role of senior manager, home loan acquisitions and channel marketing and most recently, head of strategic change, strategy and projects.
In her role within Mortgage Choice, Ms McCarney’s primary focus is on aligning the business’ marketing functions across all brands, including Mortgage Choice, Mortgage Choice Financial Planning, and acquired businesses, comparison website, HelpMeChoose.com.au and aggregation services provider, LoanKit.
Ms McCarney will review the marketing strategy with an aim to increase brand recognition and lead generation for the company’s core mortgage broking business.
“Melissa's considerable experience in marketing, brand building, franchising and strategic management will better position us as we move forward with our plans this year to transition the business to a diversified financial services provider,” Mortgage Choice chief executive Michael Russell said.
Speaking about her appointment, Ms McCarney said she was “thrilled” to be working within the highly motivated and experienced Mortgage Choice team.
“I’m excited about the company’s plans for growth and the challenge of transitioning the respected Mortgage Choice brand so that it becomes renowned for more than mortgage broking,” she said.
“Our new strategic marketing plan will be focused on building all of our brands on the strengths of their compelling propositions with the aim to further raise the group’s profile as a true customer champion.”
