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ISCOVER
Staff Reporter
The upcoming Vinnies CEO Sleepout, to be held on June 20, will include two executives from Loan Market.
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The annual event will see the two executives spend a night sleeping on the street after a two-month long campaign to drive donations through their business and communities.
Loan Market chief executive Sam White, who is participating in the event for the second consecutive year, said the 2013 sleepout could have a far reaching impact on the estimated 100,000 homeless Australians.
“If just 100 of the CEOs in this event raise the awareness of this cause and collection donations from 100 people in their vast networks, we’ve got a force of people greater than the number of homeless in Australia,” Mr White said.
Loan Market director of sales Mark De Martino said there is a misconception that homelessness can be 'self-inflicted'. According to Homelessness Australia, homelessness is a multi-faceted problem which affects different groups of people in diverse ways.
“Homelessness can happen to anyone and at Loan Market we thought it was fitting for a brokerage that helps Australians into their dream homes to support a cause [like this],” Mr De Martino said.
Of the estimated 105,000 homeless people, 56 per cent are male and 44 per cent are female. It’s also estimated that 39 per cent are living in what are considered severely overcrowded dwelling places.
