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Riding the white label wave

by Malavika Santhebennur•17:05 PM, 10 Feb 2021•8 minute read
Riding the white label wave

White label loans have increased in popularity among brokers, with the market share of broker-originated business to white label lenders improving following recent decline. Lenders and brokers list choice and product diversification as key benefits of white label loans, but some cite lack of brand awareness among customers as an issue. We take a look at the ins and outs of white label loans.

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Malavika Santhebennur

AUTHOR

Malavika Santhebennur is a content specialist at Momentum Media, focusing on mortgages and finance writing.

Before joining Momentum Media in 2019, Malavika held roles with Money Management and Benchmark Media, where she was writing about financial services.

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