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A series of enticing initiatives have helped double the size of Resi Mortgage Corporation in 2013, with the non-bank claiming they can double again in 2014.
According to Resi CEO Angelo Malizis, over the past 12 months Resi has leaped from 17 franchises to 42.
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Mr Malizis claimed that with one of the highest commissions in the industry and a two-tiered entry system to franchisees, the brand was focused on pushing further into the market.
“We have lowered the barriers of entry for this profession with our no-cost option,” he said.
“This option allows franchisees to sign up for 12 months at no cost to them. They are given a location to manage and while they initially receive a lower commission, after the 12 months they can transition to a full franchise.”
Resi also appealed to sole operator brokers through the Connect program, which Mr Malizis said has been very successful.
“The program recognises that many franchisees are sole operators and occasionally need to go away for a break or to deal with personal issues," he said.
“If this happens, Resi head office looks after the business on behalf of the franchisee by having all calls redirected to them so they can deal with any business that arises. Once the franchisee returns, it is handed back to them."
Resi expects to reach at least 84 franchises by the end of 2014.
