Login
ISCOVER
Flagship title for the mortgage and finance industry The Adviser has been crowned Best Business to Business Magazine for the second consecutive year at the annual Publishers Australia Excellence Awards.
Held on Friday night at Sydney’s Hilton Hotel, and with more than 400 guests in attendance, the Excellence Awards are the publishing industry’s benchmark for success, covering mass consumer, niche, business and custom titles.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
As well as receiving the coveted Business to Business Magazine of the Year award, The Adviser was acknowledged as runner up in the overall Publishers Australia Excellence Award. It was also runner up in the Magazine Cover of the Year (B2B) category.
According to Jim Hall, publisher of The Adviser, recognition as the best business to business magazine for two years running highlights the focus that the whole team places on delivering insightful content to readers in a format that meets the needs of their busy professional schedules.
“The print magazine continues to be the 'turn-to' resource for market insights and analysis; it’s also an essential tool for mortgage brokers seeking strategies to effectively grow their businesses,” he said.
“We’ve remained focused on keeping the title relevant for readers as the industry continues to evolve and we’ll continue to find innovative ways to keep them connected to the industry and their colleagues.”
Mr Hall added that peer-to peer-learning was an increasingly important area for The Adviser, with a raft of channels in addition to the magazine now available for readers to connect and engage through – acknowledged by Publishers Australia as market leading.
“One of our key aims has been to create a greater sense of community within the sector and The Adviser magazine, the website www.theadviser.com.au, our broadcast and social media channels as well as our events all play a key role in giving the industry greater direction and cohesiveness.
“We’re proud The Adviser has again been recognised for publishing excellence and it’s great to have all our hard work rewarded,” he said.
SMSF Adviser, part of the Sterling Publishing stable and sister title to The Adviser, was also recognised with the award for Launch of the Year (under 20,000 circulation).
The new magazine and digital hub www.smsfadviseronline.com.au focuses on the rapidly-evolving SMSF advice sector and has experienced rapid growth since its launch in the middle of 2013.
