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Growth

Smartline takes out top franchise honour

by Staff Reporter8 minute read
The Adviser

Smartline has once again taken out the number one spot in the nation’s top 10 franchise list compiled by research company 10 Thousand Feet.

Smartline was also ranked first in three of the five specific categories including support, rewards and refer.

The company came fourth and third in the passion and lifestyle categories respectively.

More than 170 franchises took part in survey, which asked each business to rank their franchise based on 35 questions related to their company’s system.

Speaking on the win, Smartline managing director Chris Acret said the result was thanks to Smartline’s niche franchise model and philosophy.

“We are a franchise group but I think we’ve broken the mould somewhat of the traditional franchise model which can appear as a bit restrictive to some people,” Mr Acret said.

“Our model gives our franchisees the best of all worlds. We have invested huge sums of money over the years in putting infrastructure in place – in consultation with our franchisees – which has allowed us to highly systemise the business. This provides considerable time savings for the franchisees and makes the business much more efficient, which allows them to focus on building relationships and servicing their clients.”

Other franchises in the top 10 were Mortgage Choice, which came fourth, and ANZ Mobile Lending, placed seventh.

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