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Sydney referral network expanding to Melbourne and Perth

by Nick Bendel8 minute read
The Adviser

A buyer’s agency that works with 1st Street Home Loans and Intelligent Finance is looking for other brokers to join its referral network.

CohenHandler chief executive Ben Handler said the firm could help brokers “clear out their pipelines” by finding properties for their clients.

This, he said, would give brokers more control over clients who had been pre-approved but were struggling to buy a property.

“We come in the picture and we take control of the client and we have a process that works. We’re buying property all day and every day of the year,” Mr Handler told The Adviser.

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The firm's commission-based service generates 30 to 40 property transactions per month for brokers and their clients.

Based in Sydney, CohenHandler has about 10 preferred partners, including 1st Street, Intelligent Finance, Shore Financial and Capital Fusion. CohenHandler wants to increase that number to about 15, but will only work with high-performing brokers, Mr Handler added.

CohenHandler also plans to build referral networks in Melbourne and Perth once it establishes offices there in the second half of the year.

Mr Handler told The Adviser that brokers would improve their conversion rates if they were more proactive in recommending buyer’s agents to their clients.

Most vendors know they need a real estate agent when selling but few people realise how difficult the buying process can be, he said.

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