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Firstfolio deepens distribution channel

by Staff Reporter8 minute read
The Adviser

Firstfolio has signed a 12 month services agreement with Medibank Private that will allow the health insurer’s members to access a free home loan health check access via eChoice, discounts on all major bank home loans over $300,000, and one home loan fee.

Medibank Private is the third financial services partner to sign up to BLOOM, a proprietary business-to-business software application launched by Firstfolio.

The BLOOM platform is designed as a bolt on application that organisations integrate into their own IT systems and provide as a customised mortgage and financial services offering to their own customers.

Firstfolio CEO Mark Forsyth said the services agreement was part of the company’s long term organic growth strategy.

“We are also working on a pipeline of further partnership opportunities that should unfold in 2010,” Mr Forsyth said.

“The feedback from our other partnerships highlight that BLOOM has a very positive future, particularly as we start to see a steady flow of enquiries being generated from these opportunities.”

Under the terms of the agreement, Medibank Private will extend the offer to its members across Australia promoted via its feelbetter Rewards program which offers members access to discounted products and services.

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