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Mortgage Business has come a long way since its launch nearly three years ago.
With more than 10,000 print subscribers and an online audience of over 53,000 readers each month, Mortgage Business has carved out a reputation in the industry as the respected source of quality news, analysis, and commentary on the major issues affecting the mortgage broking profession.
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From this month Mortgage Business will become The Adviser – reflecting the changing face of mortgage broking and the growth of the third-party channel.
“Consumers have always valued quality brokers for their professionalism, knowledge and ultimately, their advice,” said Jim Hall, publisher of The Adviser.
“With licensing coming into play this year we wanted to reflect the elevated status of the broking industry and the way in which quality brokers are valued as trusted advisers. The Adviser reflects this evolution.”
The increasing value placed by borrowers on a broker’s advice is underpinned by the findings in Genworth Financial’s 2009 Mortgage Trends Report.
According to the report, 51 per cent of borrowers would consider using a mortgage broker to obtain specialist advice – and 55 per cent would seek guidance from a broker on mortgage products.
“The trend in consumers turning to brokers for specialist advice will only increase. It is an exciting time for the profession – and The Adviser will be leading the way in keeping the industry up to date on the latest news and developments as they happen,” said Mr Hall.
