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Homeloans prides itself on its extensive (and perhaps complex) product range, as well as its BDM team of “smart cookies”
Celebrating its 30th anniversary this year, Homeloans has, throughout its history, prided itself on offering solutions to borrowers’ needs. In 2015, the non-bank lender offers a comprehensive product range, from sharply priced prime loans to specialty and low-doc options.
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Ray Hair, Homeloans’ general manager sales, says Homeloans has long had a strong proposition to the low-doc market and a competitively priced full-doc prime offering.
“For years brokers have come to us first with lowdoc scenarios. We’ve earned ourselves a reputation as low-doc lenders for all occasions,” Mr Hair says.
“We’ve often found that these brokers and their clients have loved the Homeloans experience so much, that they’ve channelled more ‘mainstream’ deals to us that they’d otherwise have sent to major banks.”
In recent years, Homeloans has widened its array of solutions with its specialty product lines, ideal for borrowers who don’t meet typical lender or mortgage insurer guidelines.
Mr Hair jokes that the spectrum of options can sometimes lead to complexity.
“In order to provide cost-effective resolutions to such widespread borrower needs, our product suite needs to be broad,” says Mr Hair. “With our several funding lines each having their own nuances, it can be challenging to get your head around it!
“But fortunately we have a team of smart cookies, otherwise known as BDMs, who are not only reliable service providers, but have also been trained in the intricacies of our product offering. They are a broker’s gateway to our all encompassing product range.”
