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Advantedge is a committed advocate of the non-bank sector, helping mortgage managers to deliver value to customers on their own terms
Advantedge is Australia’s leading wholesale funder, providing support to the non-bank sector through a competitive, flexible offering to mortgage managers. A proactive voice in the industry, Advantedge provides a customisable platform that enables mortgage managers to tailor products to it with their own business model.
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Brett Halliwell, general manager of Advantedge Distribution says that nonbanks occupy a strongly differentiated place in the lending market, thanks to their nimble size, which often allows more personalised service and varying solutions to the major banks.
“Non-banks are in a market that is thriving for competitive alternatives to the majors,” said Mr Halliwell. “Through innovation, positioning and scale, our origination partners are able to provide more tailored solutions to individuals.”
Security drives success
Advantedge’s non-bank lender offering provides the security and long-term stability of NAB’s AA-rated balance sheet, combined with competitive funding rates that place mortgage managers on a strong footing to compete in the retail market. “With funding costs being one of the biggest challenges facing the sector,
it’s important that non-banks have access to a stable, long-term funder who can provide financial security, ensuring they keep their rates competitive,” said Mr Halliwell.
“The support provided by Advantedge through its parent company, NAB, enables non-banks to deliver innovative and sharply priced products to their broker partners and customers.”
The beauty of non-banks
As a proactive voice in the non-bank industry, Advantedge believes non bank lenders have a lot to offer in today’s dynamic mortgage market. By adding diversity and choice to a broker’s lending panel, nonbanks ensure the market remains competitive and give brokers the chance to offer something unique to their customers.
“Non-banks have played an important role in driving competition in the industry over the years,” said Mr Halliwell. “This is why they continue to enjoy a strong presence on a number of aggregator lending panels. By creating a unique product and service offering, or catering to customer groups that might be overlooked by other lenders, nonbanks can really set themselves apart in the marketplace.”
While the landscape of non-bank funders has shifted somewhat over the past year, Advantedge remains committed to continuing to support his important sector.
“In recent months we have seen something of a reshaping in the funding space, with some of the larger wholesalers who fund mortgage managers adjusting their level of participation,” said Mr Halliwell. “Off the back of this trend, we see an important role for Advantedge in continuing to support our mortgage
manager partners with flexible and competitively priced funding options.”
A unique offering
Advantedge delivers competitive loan products for mortgage managers that are fully flexible, allowing non-banks to tailor them to their own business strategy, backed by dedicated sales and service teams.
“Service forms a key part of our offering to non-banks,” said Mr Halliwell. “We believe a great product is about more than just a mortgage, so we want to ensure nonbanks’ broker clients have a great service experience, and find it as easy as possible to deal with us.
“As such, we have made significant investments in improving turnaround times and aligning our credit, scenario and lending teams more closely with brokers.
“We also provide a range of value-add services to help mortgage managers improve their sales and product visibility with brokers, allowing them to grow their business as they work with us,” Mr Halliwell said.
