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AFG is growing bigger and the world is getting faster, but one thing has never changed
Throughout our 20-year history, AFG has always aimed to grow our business by growing our brokers’ businesses.
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It’s a simple strategy that has worked. Thanks to our brokers’ $3 billion monthly mortgage volume, our book has now hit $89 billion, making us the largest aggregator in Australia.
We continue to focus on helping our brokers’ growth by re-investing profits back into the business. Since we began, we’ve invested over $60 million in developing the latest technology platforms and tools.
But our twentieth year in business is not the only big number we can celebrate. We now have 190 staff supporting more than 1,950 brokers who last year were busy processing more than $40 billion in home loans.
We’ve also been kept busy in our role as an industry advocate, highlighting to government, media and regulators the importance of the broker channel and the need for competition. We consistently identify market trends and consumer patterns by releasing real-time data and analysis to the market through our monthly Mortgage Index and our quarterly snapshot of the state of the lending landscape with our Competition Index.
We like to think AFG brokers have an unfair advantage over their competitors. Our powerful suite of tools for mobile devices and desktops fully equips them with industry leading technology. Over 1,000 of our brokers now enjoy the fruits of AFG’s award-winning SMART marketing program – and twice the portfolio growth of those yet to join.
Our events and conference program is designed help our brokers grow as professionals. Each year, we host more than 150 different events across Australia, plus one or two overseas where our brokers experience some of the world’s most spectacular locations.
From our famous Masterclass series to our professional development days, lender training events, commercial, compliance and technology training days and awards dinners, our events calendar is packed.
Last year alone we had more than 6,000 attendees across our program, ensuring our brokers have the best insight, contacts, training, knowledge, tools and systems so they can always deliver the best value to their clients. It’s what keeps our brokers’ customers returning and referring.
And that’s what it comes down to. In 20 years we’ve never lost sight of the simple goal of helping every one of our brokers grow.
Isn’t it time we helped you?
Mark Hewitt is general manager sales and operations at AFG
