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Choice: the power of advice

by Reporter10 minute read
The Adviser

Choice Aggregation is a partner that provides tailored and trusted support

Choice prides itself on supporting brokers to ensure their businesses have everything they need to reach their full potential, says chief executive Stephen Moore.

Better advice through listening

“We have spent time listening carefully to brokers not only about what is important to them for business success but also about what support they are looking for to optimise their business,” says Mr Moore. “At the end of the day, it’s their business and we appreciate our brokers have their own set of challenges and opportunities, so it’s critical to provide tailored support.”

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Mr Moore believes technology plays a large role in enabling brokers to run a more efficient and effective business. To help brokers keep pace with the latest trends, Choice is continuously making updates to their market leading broker technology platform, Podium 2.0.

“At Choice, we believe in the power of better advice through better listening,” he adds. “We bring this to life through professional development programs and peer networking opportunities such as Partner Plus and our Peer2Peer learning events, giving our members strong support and enabling them to provide high-quality advice and engagement with their local community clients.”

Learn from those who know best

Choice continues to build on its already successful Peer2Peer learning program by facilitating more sessions that focus on best practice sharing among members. Mr Moore believes this is a highly effective learning tool for brokers.

“Peer2Peer learning is fundamental to professional development; in fact it shapes our agenda,” he says.

“We run local workshops across the country every week. This arms brokers with the best tools possible in an increasingly competitive market and enables them to learn from the best in the industry – each other.”

It's your choice

Choice prides itself on being flexible in its broker relationships. By taking the time to truly understand the needs of individual brokers, Choice works with its members to grow their businesses – whether under their own brand or the nationally recognised brand, Choice Home Loans.

“The motto, ‘It’s your business; it’s your choice’, is at the heart of our business,” Mr Moore says.

“Whether brokers choose to use their own brand or our brand, we’re quite agnostic. The main thing is that they choose a model that’s right for their business and reflects the direction of their business.”

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