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Advantedge is committed to providing long-term support to its non-bank lender partners to help them harness opportunities in this thriving sector
Advantedge was named Wholesale Funder of the Year at this year’s Australian Lending Awards, making 2013 the third consecutive year in which Advantedge has taken out the title.
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Advantedge continues to provide support to its non-bank lender partners to help maintain and grow their businesses by remaining a proactive voice in the industry and providing a flexibile platform that enables mortgage managers to tailor products to their own strategies.
Brett Halliwell, general manager of Advantedge Distribution, says non-bank lenders are in a market that is thriving with opportunities to provide a nimble and accessible alternative to the majors.
“Through differentiation, increasing innovation, positioning and scale, our origination partners are able to provide more tailored and flexible solutions to individuals,” he says.
“Non-bank lenders are generally smaller players, making them nimble, flexible and often able to provide different solutions from the larger big banks. Given their smaller size, there is endless opportunity to offer customers and brokers a more personalised service,” Mr Halliwell says.
Advantedge’s non-bank lender offering partners security and long-term stability, which is the solution to the biggest challenge facing the sector.
“To ensure non-bank lenders remain a viable alternative, they need to be backed by a stable, long-term funder who can provide the financial security of a major lender, ensuring they are able to keep their rates competitive, Mr Halliwell says.
“Advantedge provides non-bank lenders access to secure, and stable wholesale funding via NAB’s AA-rated balance sheet.”
Non-bank lenders add diversity and choice to a broker’s lender panel. Often they give the opportunity for a broker to provide a unique product option that might not be available with other lenders. Above all, they
ensure a competitive home loan market.
“The non-bank sector delivers innovative and competitive loan products for mortgage managers which are fully flexible so that they can tailor them and which are backed by dedicated service.
“Advantedge provides a range of value-add services to help mortgage managers improve their sales and product visibility with brokers because we are committed to supporting mortgage managers in the long-term,”
Mr Halliwell says.
