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The breadth of Choice’s broker offering is helping a deeper pool of brokers realise their potential
Breadth of offering
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Choice provides a trusted business partnership, according to chief executive Stephen Moore. “Choice is focused on helping our brokers realise their full business potential, whether they are already a successful business wanting to take things to the next level or if they’re new to broking,” he says.
“[We’re not bothered] whether brokers use their own brand or our brand,” Mr Moore adds. “The main thing is they choose a model that’s right for their business and that reflects where they are at.”
An example of the breadth of Choice’s offering is the recent relaunch of Choice Home Loans.
“Choice Home Loans represents the most comprehensive level of support we provide brokers,” says Mr Moore. “For us, Choice Home Loans symbolises where the world is going. With the increasing competitiveness of the online world, it’s important for brokers to have a strong brand behind them.”
Actively-involved in business planning
“As the size of a broker’s business changes, so does the skill set required to ensure it runs smoothly and successfully. We work closely with our brokers to equip them with the tools required for management, marketing, CRM use and managing financials.”
According to Mr Moore, the key to the success for Choice members is not only setting the right plan in place, but making sure the plan is actively implemented and monitored.
“Typically, brokers and aggregators will invest time in devising a plan, only for it to gather dust in a broker’s bottom draw. We provide brokers with ongoing involvement and support through programs like Broker Business Builder and Practice Management Support – that’s what really makes the difference and has resulted in some impressive transformations.”
Peer to Peer Learning
According to Mr Moore, Choice’s Peer to Peer Learning program defines the collegiate nature of the Choice culture.
“The success of these programs ultimately comes down to the willingness of others to share,” he says. “Within the Choice group, this takes on a range of different guises, with state champions documenting best practice and running dedicated events on topics such as CRM usage, where they can hear from brokers who are living and breathing the technology.”
The Peer to Peer Learning model also offers a social side and the chance to be a part of something greater.
