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Following several months of strong loan volume growth, Australian First Mortgage (AFM) is set to enter into a new phase of the business, revamping its logo and value proposition to reflect its key strengths.
According to the company’s founder, Iain Forbes, AFM’s key selling statement will be ‘higher standards’.
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The mortgage manager emerged from the global financial crisis stronger and better, and as such has decided to reaffirm its commitment to its brokers by making sure commissions are paid on time, every time.
“We are also providing our brokers with experienced business managers, no commission clawbacks, a wide range of products, leasing and commercial finance, competitive full doc products, credit staff with delegated approval authority, one application for all lenders, and trial commissions from day one,” Mr Forbes told The Adviser.
“We have a big vision, the next chapter in the life of AFM will build on an already solid foundation, working together and alongside our broker alliances and support partnerships.”
“We see massive opportunities knocking for non-bank lenders, bringing with it a year of buoyancy for brokers.”
AFM will officially launch its new identity nationally within the next couple of weeks.
