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Aussie has enjoyed another bumper year, once again achieving outstanding growth. We look at the ‘why’ behind Aussie’s impressive results.
By any reasonable measure, the past financial year has dished up uncertain conditions. Yet Aussie, Australia’s leading retail mortgage broking brand, has recorded yet another 12 months of record-breaking growth.
The numbers say it all. In May 2021, Aussie reached a key milestone, achieving the best settlement month ever, with an exceptional $1.92 billion loans settled in a single month. It surpasses the previous record set in March 2021 of $1.5 billion in monthly settlements.
May was also Aussie’s second best ever month for lodgements, with $2.7 billion lodgements achieved. As a testimony to the consistent growth of Aussie, May 2021 is now the ninth consecutive month that Aussie Home Loans has set new records for settlements and/or lodgements!
Outstanding growth continues
As Aussie continues to notch up ‘personal bests’, it’s no surprise that the brand is attracting significant investment.
Since 1 July 2020, Aussie has opened 16^ new stores across the country. And in a clear show of broker confidence, a further 9 stores are in pipeline to open before the end of 2021.
The confidence to reinvest
What’s especially exciting about Aussie’s growth over the last 12 months, is that much of it is being driven by existing Aussie Brokers having the confidence to invest or re-invest in their own business.
75% of new stores opened in the 2020/21 financial year were the result of existing franchisees expanding their territory and building multi-site businesses, or mobile brokers progressing through Aussie’s range of pathways to become franchisees.
Strong incentives to invest in a leading brand
Brad Cramb, CEO, Aussie Distribution, explains why an Aussie franchise is such a compelling investment.
“The feedback we receive from franchisees is that there’s a broad range of reasons why Aussie is so attractive. But right now, we are backing our existing – and new franchisees – with our new store kick-start incentive,” says Cramb.
“This is a truly exciting program for franchisees, as it includes a 50% reduction in the franchise fee*, a $30,000 contribution from Aussie towards the cost of a store fit-out*, and a special commission rate for the first 12 months*.”
These incentives go hand-in-hand with another important sweetener –access to Aussie’s $6,000 store broker boost*. “This is a tremendous helping hand designed to help stores build their team sooner, and take advantage of market opportunities to maximise growth,” says Cramb.
Why Aussie?
Fresh incentives aren’t the only reason to invest in an Aussie franchise. Along with the ability to leverage a multimillion-dollar brand campaign, Aussie’s state enablement teams provide specialist support covering everything from marketing, and learning and development, through to quality assurance and lender business development support.
As Cramb notes, “Franchisees also gain access to our automated customer and prospect care program. It ensures Aussie brokers are kept top of mind across the market.”
Aussie’s quarterly ‘lunch and learns’ allow brokers to meet ‘virtually’ with lenders to gain deeper insights into changes around policy and products, keeping brokers abreast of industry changes at all times. In addition, Aussie’s popular Quarterly Business Forums create a true sense of community while sharing best practice and allowing franchisees and brokers to gain insights from industry experts.
A broking powerhouse
The merger between Aussie and Lendi, Australia’s number one online home loan platform, makes Aussie part of the nation’s biggest multi-channel mortgage broking powerhouse.
As Cramb explains, “It brings together the complementary capabilities of Aussie and Lendi across people, systems, operations and relationships, to accelerate growth.”
Your pathway, your choice
Aussie recognises that successful franchisees are a diverse group of people. That’s why Aussie has shunned a ‘plain vanilla’ approach in favour of diverse pathways.
“Being the best you can be is about finding your natural fit,” says Cramb. “Aussie understands this by offering a variety of pathways – mobile broker, store broker, or franchisee.
“If you don’t feel ready to open your own store, Aussie has opportunities to let you partner with an existing franchisee. And when you’re ready to take the next step to own your business, Aussie will help you find a site, navigate landlord negotiations, fit out your store, recruit your team and coach you through best practice to put you on the path to small business success.”
Join a business that means business
To find out more about opportunities currently available Australia-wide, across metro/regional locations at Aussie, call1300 361 397 or visit aussie.com.au/business-opportunities
*Terms and conditions apply. Offer available until 31st December 2021.
^Store count recorded on 21/06/2021.
© 2021 AHL Investments Pty Ltd ABN 27 105 265 861 Australian Credit Licence 246786.
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