Staff Reporter
Liberty Financial is taking significant steps to increase its competitive position in the industry, with the finance group cutting the upfront fees on its prime loans.
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Effective today, Liberty Financial has said it will absorb almost all non-government customer upfront fees, including valuation fees, on any of its prime home loans.
The company’s general manager of personal business Kendall Mahnken said Liberty’s decision to absorb the fees would make its prime offering even more attractive to customers.
“We are committed to providing competitive products to prime customers as well as those with more specialised borrowing needs,” Mahnken said.