Powered by MOMENTUM MEDIA
the adviser logo
Growth

Know your client base before making videos, brokers told

by Malavika Santhebennur8 minute read
Jane Clarke and Dylan Webber

It is critical to have a thorough view of the clients’ pain points and issues before implementing a video marketing strategy in a brokerage, a marketing strategist has said.

VIE Marketing owner and senior marketing consultant Jane Clarke highlighted the potential video marketing holds in building a broker’s profile and brand awareness and producing a return on investment, as it is easily accessible and affordable.

This content is available exclusively to
The Adviser premium members.

jane clarke dylan webber ta

Malavika Santhebennur

AUTHOR

Malavika Santhebennur is a content specialist at Momentum Media, focusing on mortgages and finance writing.

Before joining Momentum Media in 2019, Malavika held roles with Money Management and Benchmark Media, where she was writing about financial services.

JOIN THE DISCUSSION

You need to be a member to post comments. Become a member for free today!
magazine
Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more