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ISCOVER
Jessica Darnbrough
A new marketing business unveiled today aims to revolutionise the lead generation industry in Australia.
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Established by Loan Market’s former executive director John Kolenda, and backed by a multi-million dollar national marketing campaign, 1300 Home Loan will provide brokers with exclusive access to leads generated for specific postcodes.
The new business will establish a national brand – 1300 Home Loan – which will serve as an umbrella that brokers across the industry can potentially tap into.
The company’s marketing manager Darren Crichton-Browne told The Adviser that the system would enhance a broker’s position in their local market and help them build a true presence through a significant ongoing marketing campaign.
“The best brokers nationwide will benefit from the generation of leads directed to them via a postcode through consumers calling a nationally recognised and easy to remember 1300 number,” Mr Crichton Browne said.
“John Kolenda bought the rights to this number a few years ago and the business model has been in the pipeline ever since. We now think with regulation coming into play, there is no better time to launch the business.”
According to Mr Crichton-Browne, brokers keep 100 per cent of the sales made and no royalties or trails are charged. They will be charged a flat fee for specific postcodes – though there will be a tiered fee structure depending on the location. 1300 Home Loans has an annual "war chest" of $8 million dollars to market its brokers nationwide.
The company’s managing Director John Kolenda said the company was independent of aggregator affiliation.
“1300 Home Loan will act as an umbrella brand enabling select brokers to develop an identity by being part of the network, while developing their own brand by association,” Mr Kolenda said.
“Another bonus for the brokers is that their postcode access becomes an asset to their business, which is a great addition to the loan book.”
