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ISCOVER
Staff Reporter
Bendigo and Adelaide Bank will today launch a new revamped wealth management division.
The lender’s managing director Mike Hirst said the revamp will help the bank solidify its position as a viable alternative to the majors and a sound wholesale funding source.
“Our distribution partners told us that they would appreciate the greater convenience of new bundling options and a similar look and feel across our product range. These conversations have been very valuable in setting the direction of our wealth business and we will now bring these findings to life,” Mr Hirst said in a statement.
In addition, Mr Hirst said the new division would increase the bank’s connection with its partners and external distribution channels by implementing a clearer path to its brands and enabling Bendigo and Adelaide Bank to create product bundles relevant to its customers.
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