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National Australia Bank’s aggressive advertising campaign is paying dividends for the lender.
The head of NAB’s personal bank, Lisa Gray, said the marketing campaign had resulted in a 31 per cent increase in home loan refinance applications from other banks’ customers.
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Ms Gray said the advertising campaign proved that sometimes the noisy wheel does get the most grease.
The bank’s strong pickup in activity was further highlighted in NAB’s half yearly results.
Released last week, the results showed strong market gains in both the business and retail bank.
The retail bank grew its mortgage book at 3.4 times the average of the banking sector.
