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ISCOVER
Jessica Darnbrough
Brokers who take the time to reconnect with their existing client database will succeed in a tough market, one industry commentator has claimed.
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While a majority of brokers is pessimistic about the future, St George’s general manager intermediary distribution Steven Heavey said business opportunities still abound for those that play their cards right.
“There is no denying the fact that it is a challenging market at the moment. Times are tough. In tough conditions, you see the cream rise to the top and this will happen again,” Mr Heavey told The Adviser.
“For brokers that are really focusing on their customers’ needs, there are plenty of business opportunities. Smart brokers will continue to be successful, while times will be challenging for others.”
But despite Mr Heavey’s reassurance that business opportunities still abound in a soft property market, it seems a majority of brokers is unconvinced.
According to a recent The Adviser straw poll, 52.7 per cent of brokers expect this financial year to be worse than last year.
Of the 281 respondents, just 34.2 per cent of brokers are optimistic about the future, while 13.2 per cent expect this year to be similar to last.
