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ISCOVER
Staff Reporter
Aggregators that want to attract new blood to the industry need to have technologically advanced software platforms, one industry stakeholder has claimed.
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Speaking to The Adviser, ING DIRECT’s head of broker distribution Mark Woolnough said borrowers are more technologically savvy than ever.
As such, they want to deal with like minded brokers who can communicate with them through their preferred mediums such as text messages or Facebook.
Mr Woolnough said younger borrowers want to do as much work online as possible. Therefore, it is important for aggregators to have advanced software platforms that can help brokers easily and effectively communicate with their clients in a way that is suitable to them and their needs.
“Brokers are an ageing group. They aren’t getting any younger. So it is important that we attract young blood to the industry and I think technology will do that. If the industry is moving down a path of technology and greater automation, then who are the best brokers to cope with these technological changes? It is the Gen Y’s. They are technologically savvy and they can help other technologically savvy borrowers.”
