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The Adviser today unveiled the mortgage and finance broking industry’s first interactive magazine iPad application.
The new iApp connects readers with content across The Adviser’s print, web and broadcast channels, marking an important milestone for mortgage industry publishing.
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Publisher Jim Hall says The Adviser has reaffirmed its position as the leading mortgage industry title with the launch of the app.
“Publishing for business sectors is evolving rapidly and The Adviser remains focused on innovation,” Mr Hall said.
“The launch of our new interactive iPad app reflects how readers engage with our content and our continued investment in developing The Adviser brand.
“Readers can now access not only all content from our monthly print magazines but also a raft of new information only accessible via the app.
“They can also read breaking news via our live newsfeed and watch our Market Focus broadcast, produced on Monday, Wednesday and Friday of each week.”
The overriding aim of The Adviser’s iPad app was to give readers control of how they connect with the brand and its content, Mr Hall said.
“Our iPad app offers a completely new reader experience. From one central platform, readers can now access content when and where they like,” he said, “and we’ll be adding several new features each month.
The Adviser’s readers can download the app for FREE by clicking on this link. Alternatively search for ‘The Adviser’ on the iApp or iTunes stores.
