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Jessica Darnbrough
Brokers that want to improve their conversion rates need to just follow a few simple steps, Allan Parker has said.
Speaking to The Adviser, renowned author and managing director of Peak Performance Development Allan Parker said there are some easy techniques a broker can employ to ensure they increase their productivity.
“Do your research, know your products and know your clients' needs,” Mr Parker said.
“It is vital to know and understand a client’s needs, because then you can alter the way you do business to ensure those needs are met.
“Make sure everything, you sell, say or deliver to the client is connected to one of their needs and what is important to them.”
Mr Parker said it is also critical for a broker to know how they differ from other brokers.
“It is crucial for a broker to know what separates them from their competitors. When they know where and why they differ, they can use this as a competitive advantage,” he said.
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