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Growth

Price war rages on

by Staff Reporter8 minute read
The Adviser

The price war between Australia's majors shows no signs of abating, NAB Broker's general manager distribution John Flavell has claimed.

Speaking at a media briefing earlier this week, Mr Flavell said Australia's majors and non-majors would continue to actively compete on price and policy in a bid to grow their broker market share.

"In times gone by, the majors' loan books would grow by 12 per cent year on year just by sitting on the tide. Times have changed, home lending is waning and the majors are only seeing growth of about 4 per cent year on year," he said.

"In this vein, I expect to see a lot of competition around price and policy. We can expect to see a lot of movement in these areas over the coming 12 months. I also expect to see more window dressing."

Mr Flavell's comments are in stark contrast to Connective principal Mark Haron, who earlier this month said the price war between Australia's majors was coming to an end.

Speaking at the Connective annual conference on the Gold Coast, Mr Haron said while the fierce battle for market share will continue, lenders will dial back competition when it comes to interest rates.

"I don't think we will continue to see the dramatic rate reductions we have seen over the past few months," he said.

"Rates are beginning to settle down and that is a good thing for the industry as a whole."

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