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Jessica Darnbrough
Non-bank lenders remain optimistic about 2012 despite the soft market conditions.
Speaking to The Adviser, LJ Hooker Financial Services head Peter Bromley said if non-bank lenders focused on providing brokers and their customers with unbeatable service, rather than the cheapest rate, they can and should see their market share grow in the New Year.
"Non-banks have to make sure they are not just competing on price – we have to be competitive in all areas of the service proposition," he said.
"From a consumer's perspective, yes it is important to have a competitive rate, but it is also important to provide excellent service up to and beyond settlement.
"From a broker's perspective, they still want to get deals approved quickly, so it is important that we provide our brokers with quick turnaround times – that has to be a key part of a non-bank's service proposition."
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